Sara Kerr

Managing Director

I was employed by the redoubtable Guy Penn himself in 1995 as an Office Junior. I have gone on over the last 23 years to become head of the Private Client department and a Director.

The most enjoyable aspect of my job is assisting clients with their high net worth insurance needs.

I also love to spend time skiing walking and cycling with my husband and two young daughters.

Richard Chapman

Sales Director


A local to Leafy Lytham, Richard joined Guy Penn in 2017. With an insurance career spanning over 20 years, Richard has worked for a national broking house as well as 15 years in various sales leadership roles for multinational insurance companies.

Richard moved from Manchester to Lytham 6 years ago and hasn’t looked back since. When he’s not servicing local clients, Richard enjoys beach walks with the family, time in the gym and a good bottle of red.

Zoe Ashton

Director & Private Client Manager

Cert CII

I joined the company in November 2007 – aged 19. Proudly appointed Private Client Manager in 2018.

I love my job and my role. I have spent 11 years building fantastic relationships with my Clients and Colleagues and I am always eager to accept a new challenge! I live by my high school motto of ‘Nil Sine Labore’ (Nothing without effort). When not in work I can usually be found swimming, drinking prosecco or planning my next holiday!

Mark Whiteman

Trading Director, Lancaster Office

At the time I joined Reid Hamilton in 2000, I had been a Liability Claims Handler with Norwich Union (now Aviva) having previously spent a number of years insurance broking in the north east of England.  After more than 10 years as a director of Reid Hamilton, I was appointed Managing Director on 1st January 2016 and then CEO in October 2017. Away from work I can be found out on my bike or up a hill with my dogs and family. My philosophy for life is that “there is no such thing as bad weather – just inappropriate clothing!”

Eve Dennison

Director, Compliance, Lancaster Office

BA (Hons) Dip CII

I started work in the insurance industry in 2002 after returning from a year working and studying in Germany. I continued to work part-time in the industry while completing my degree. I graduated from Lancaster University in 2003 with BA (Hons) in German Cultural Studies.  I moved into broking when I joined Reid Hamilton in 2005 and gained Dip CII in 2012. I enjoy working on claims, particularly settling them, but I’m not so keen on filing. In my spare time, I like to go to live music events, and also enjoy pottery, hiking and running and travelling.